Proactive & their commercials...

Don’t you just love those Proactive commercials? They are everywhere. I remember when the first Proactive commercials aired back in the day with Jessica Simpson. Proactive made an effort to have decent spokespersons who actually had their pizza face moments. Even when Lindsay Lohan had her commercial, that was some real zit improvement. But these days it seems to me that Proactive is just putting everybody and anybody on these commercials that now practically air every five minutes. Katy Perry, Avril Lavigne… Well, I will let that last one slide because when Avril first hit it big she had a grungier style that probably came with a few nasty oily zits. But when on earth did Justin Bieber have acne? That must be fake because that boy has had milky white creamy skin since the womb. I doubt that prepubescent child has a single flaw on his skin. To top it off, they always feature unrealistic and airbrushed before and after shots that look nothing alike while playing overly dramatic music that sounds like it was ripped from the soundtrack for The Young and the Restless.

What’s more is these Proactive commercials are always trying to manipulate you into buying more than just the zit cream. You get Proactive, the cleanser, and then the ridiculous refining mask that really just dries up your skin into an ashy mess. “Renew, revitalize, repair!” It is actually sad that I have seen these commercials so much that I can even remember that. And then if all this still has not convinced you to buy Proactive the commercial even says “If you call in the next 25 minutes you can get this and the refining mask absolutely free!” You are given the illusion that you are saving so much money and only paying $19.95 when shipping and handling is somewhere around a zillion dollars.

Even more laughable is the fact that on the Proactive brochure it is stated in absurdly small print that the product does not work for people who have “cystic” or “severe” acne despite their entire campaign about how Proactive is “the answer” because it works for everybody regardless of age, skin type or severity of acne. From what I can tell, it looks like Proactive just makes tons of money because of its shady marketing.