While hanging out earlier tonight in my friend's dorm room I mentioned I was hungry. Immediately, my friend whipped out a bag of lollipops that she had just recently been sent by her parents exclaiming about their deliciousness along with how healthy and natural they were compared to "all other candy". In examining the bag, I saw that the brand was labeled "Yummy Earth" with the term "ORGANIC" blazoned all over the wrapping along with images of luscious trees and flowers. This is deceptive both visually and linguistically, tricking shoppers to view these fruity lollipops as equivalent to the actual fruit that their wrappers display instead of just flavored candies, alike to any others. We are manipulated by all of the distractions presented by the manufacturers to see these candies and now matter how smart and grounded we are, subconsciously believe they are somehow superior to other candies and furthermore somewhat linked to the earth (natural) when this is by no means the case.
I think this relates back to what Kylie was talking about in regards to women's fitness and health manipulation. We trust wrappers, probably more than we trust people. We have also been manipulated into thinking that eating "organic" is healthier for you (yes, it is, but have we as consumers ever questioned that?). Just some food for thought (pun intended).
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